Tuesday, 8 December 2015

Would you encourage a mystery shopper to visit your golf club ?

Julian Mellor Blog

After lots of twitter rants and plenty of feedback in reaction to my previous blogs, it’s really clear that golf clubs need to improve their offering. What they need is a mystery golfer to visit them who can give unbiased feedback and offer positive recommendations that will not only swell the club’s bank balance but will greatly improve the visitor/members experience of their venue

I've worked at several golf clubs over the past 28 years, from municipals to privates with 9 and 18 hole courses, and they all have their positives and negatives.

However, one thing they all have in common is a lack of training. Club’s normally employ a professional, a secretary, catering staff, green keepers, GM's and volunteer committees , but never in my experience has any club ever sent its staff on a customer service course  - so how can there ever be continuity of service? Can you imagine this happening in any other customer service industry?

Right now clubs are desperate for members and income, but what are they doing differently to stand out above the rest? Maybe now is the perfect time to award clubs an industry standard Kitemark and see how many are prepared to really look at their business, let experts examine it with fresh eyes and then adopt any recommendations that will see them improve……including those from the mystery golfer who really will be on the receiving end of the service they offer!

There are so many ways now for golfers to share their thoughts online and clubs need to listen and make changes. So as a golf club, be proactive not reactive, offer members and visitors a money back guarantee and see how quickly things change for the better!

Do you have to practise to get better at Golf ?

You may not have thought a GOLF COACH would be asking this question, but do you have to practise to get better at golf? " 

 I'm not saying you don't have to do something different, but do you have to hit lots of golf balls to get improve your game? 

Let's start with course management, who do you think has the best course management? low or high handicappers? low handicap golfers don't have many shots to play with, they have to become smart on the course, do you think they would attempt a shot if they thought it would result in a triple bogey? 

Attempting the miracle shot may come off now and again but it's much more likely to go wrong.

BEN HOGAN had a brilliant saying " NEVER ATTEMPT A SHOT YOU HAVENT PRACTISED A THOUSAND TIMES" this one statement has stood me in good sted over my playing career and I never attempt the miracle shot. 

When faced with a difficult shot is it not best to stand back and think of at least 2 options? do I play a low shot or do I use lots of loft ? Thinking about where to play your next shot from would be so much more powerful that hitting the shot with little to no thought at all !! leaveing yourself in the same situation will lead to frustration , frustration will lead to anger and anger results in mistakes. Do you remember " JEAN VAN DE VELDE" in the OPEN CHAMPIONSHIP in 1999 ? on his last hole he took a triple bogey 7 and lost in a Play off to PAUL LAWRIE. ( still painful to watch ) poor course management was to blame, he can clearly hit the ball well but when your brain goes to mush anything can happen. 

How about learning some new rules? The R & A app is fantastic, it's free to download and has a brilliant quiz section, instead of reading posts on Facebook or Twitter why not test your knowledge, you may be surprised at the things you know and the things you don't know, even better, test your playing partners over a drink after the round, this can be fun and will definitely raise some awareness, rules change and you may know the OLD one, but may not be up to speed with the replacement one.

 

Do golfers play their best golf in a relaxed state? 

What happens to your game when you get angry? 

I've watched a lot of winners of the years and one thing they all have in common is the ability to look calm and relaxed under extreme pressure, they have an ability to think clear and make the right decisions when it comes to the wire, JACK NICKLAUS was a master at this, along with TIGER  and a whole host of other leading professionals. Be mindful about your attitude and stay relaxed when things go wrong, remember how lucky you are being in such beautiful surroundings. 

Playing golf is so much nicer with a smile on your face 



So here are 3 simple things you can do to enhance your enjoyment of this beautiful game, learn some new rules, play smart and remember to smile 

I hope these make you think about your game a little more and If you have any other suggestions feel free to share them with me and I'll use them in my next blog 

Happy Golfing 

Julian Mellor 
PGA Professional
Positive Impact Golf Coach 
Stoneleigh Deer Park Golf Club 
www.julianmellorgolfschool.co.uk
Julianmellorpga@icloud.com
07595. 157452


 



Monday, 7 December 2015

Getting out of your comfort zone will improve your golf

Golf Course

Now is the very best time in golf’s evolution to become the player you've always imaged you could be! You have an infinite amount of information available at your fingertips, club manufactures are bringing out amazing equipment, golf courses are in tip top condition and playing at a new course is more affordable than ever.

I've been speaking to a good friend of mine Adrian Riddell, who's a leading Sports Psychologist and scratch golfer, and we've been debating what exactly separates the best golfers we know from the rest - and one thing that stands out is the amount of different courses the very best play on.

Let me explain, when was the last time in life, not just in golf, did you feel out of your comfort zone? Did you enjoy being there and more importantly did you come through it and learn something? Well the same thing applies to golfers. Take for example club members who pay a lot of money every year to ‘belong’ to one club, so understandably feel obliged to play there week in week out. They stand on every tee knowing what's coming up and very rarely do they change their game plan, meaning playing at the same place all of the time can’t be good for their overall improvement.

An absolute MUST in my opinion is to get out of your comfort zone and play at different courses. This will test your game and highlight your weaknesses. Be it a fear of water, tight tree lined courses, ones with a lot of bunkers on them and so on and so forth. Without finding out your weaknesses how can you ever improve?

Don't take my word for it just look at the Majors, time and time again you see the cream rise to the top because the very best pro’s know what it takes to win and they don’t fear golf courses because they’ve played so many different ones over the years . They don't really have any weaknesses and if they do you can bet your life they work hard to improve them.

So don't get stuck in your ways, get out there, play different courses and open your mind to improving your game.



The Julian Mellor Golf School 

based at Stoneleigh Deer Park Golf Club in Warwickshire. Find out more here

PGA Progessional 

Positive impact golf coach 

www.julianmellorgolfschool.co.uk

Julianmellorpga@icloud.com

07595 157452

Guest blog by Adrian Riddell golf Psychologist

Guest Blog by leading Sports Psychologist, Adrian Riddell 

Adrian Riddell

Adrian Riddell BA (Hons) Dip Psych ABHYP MANLP

When you've played great rounds of golf, how did you feel before you went out? Was you worrying about what the future holds, and feeling the elephants (or butterflies with elephants feet) in your stomach?

You can probably answer no to these questions - true, you may of had a certain feeling in your stomach, but that was because your body was preparing itself and getting you ready for the day ahead. If you didn't feel anything, you wouldn't play and practice anyway.

Now, you may say that some of your great rounds have been when you have just turned up, no practice and just gone out there and played - no preparation. And this may well be true. BUT, when you next go out, can you replicate it, and are you able to play that well in a competition that really matters to you? Probably not.

So we are talking about being able to replicate your results - CONSISTENCY…

Players always talk about wanting to be more consistent - however they often are amazingly consistent. They usually have what they say, what they focus on and what they do before they go out to play down to a fine art:

“I mustn't 3 putt today, and not go in any trouble, and not embarrass myself. I will putt to a hole with 3 or 4 golf balls before I go out, often with the pin in and hit lots of shots in the net to make me feel better”.

So when they stand on the 1st tee - they focus on the trouble, and are more concerned about how they look to other players. When they get to the 1st green they are trying not to 3 putt, and become tentative. They putt to a hole with no pin in. They can’t understand why they feel so different from the practice green and become agitated by the pace of play, especially if they can’t hit another shot straight away after a poor shot….

The way they prepared was the exact opposite to what they were doing before they went out. The mind doesn't understand a negative- so it just heard “I must 3 putt….’

Golf is played by humans…although I’m sure you've played with a few ‘other worldly creatures’, and you play with 1 ball, and probably have a Routine on the course before each shot.

Knowing these facts - how often have you practiced controlling and understanding how you feel inside? How often when you practice do you try to replicate what 1 shot that means something will feel like?

How often do you go through your Routine before you play a practice shot?

PREPARATION PLAN:

Practice putting with 1 ball to a hole, and going through a Routine (not every putt). Imagine (your imagination is incredibly powerful) you are playing in something that matters, and use all your senses to make it real.

Practice putting to a piece of string on the green - you can use a few balls for this. Putt to the piece of string- but before you see the ball’s resting place, say to yourself where you think is has finished in relation to the string- then look.

You are building a feedback mechanism - and relying on your natural touch and feel. Also you are not trying to hole the putt- there’s no hole. So you are purely working on feel. Never practice holing out with the pin in….

Finish by holing a putt to a hole- so you SEE IT GO IN.

On the range have a REAL and TECHNICAL bay- the real bay only has 5 balls, and you can’t hit consecutive balls here (so no ‘shelling peas’)- you have to go through your routine with each shot. You can imagine playing an actual hole here- and put the club away after the shot. This is where you practice what you are going to do on the course.

The technical bay is where you can work on your game (perhaps your having lessons off a PGA Pro). Your mind and body now know to click into real golf when you are on the course, and you become ready.

Before each round decide how you want to feel on the 1st tee (get to know yourself). Breathe evenly and focus on where you want to go and care less about what other people think.

Decide what will give you real confidence before you go out- not false confidence (hitting lots of balls).

Finally before you go out, decide the reason you play golf- TO HAVE FUN AND ENJOY IT. So decide that whatever happens you will remind yourself of this goal.

Great preparation will allow you to focus in the now and keep the feelings inside at a manageable level, giving you the best possibility to have those great rounds time and time again.

Adrian Riddell trains elite and amateur sports performers to achieve winning performances through mental game training. The powerful winning results he provides are much sought after by both professional and amateur sports players, and to find out more please visit Adrian's website, by clicking here



Moe Norman , some fascinating facts

Moe Norman

So who is the greatest ball striker of all time? Hogan, Snead, Palmer, Nicklaus, Woods…or how about the man they called ‘Pipeline Moe’?

Canadian professional golfer Murray Irwin ‘Moe’ Norman’s accuracy and ability to hit shot after shot perfectly straight gave him the nickname ‘Pipeline Moe’. He was a prolific winner of tournaments throughout the 1950’s, 60’s, 70’s and 80’s, his unusual swing is now taught around the world, he’s considered a legend by those in the professional inner circles of golf ….yet you've probably never heard of him?

Well just in case you’re thinking perhaps you should know who he is, here are a few of the great stories and achievements accredited to Moe:

1) Moe and George Knudson used to practice together a lot. They didn’t putt. They just kept track of fairways hit, greens hit in regulation, and flag sticks hit. It cost $20 every time you missed a fairway or a green - and you received $100 for each flag stick hit. Moe hit 6 one day.

2) Moe hit 3 flag sticks in a row during one round, all outside a five iron.

3) In 1966 Moe played in 12 Canadian PGA Tournaments. He won five and he came in second five times. He averaged 17 fairways and 17 greens in regulation. He had a scoring average of 68 strokes, the lowest single year stroke average of any one to ever play the game.

4) In the 50's, Moe was practicing on the range when Ben Hogan was practicing. He asked Hogan if he would watch him hit some shots because he had heard that Hogan had said that a straight shot is an accident. Moe hit the first shot and said to Hogan "There's an accident". Moe hit the second shot and said, "There's another accident" After about 45 balls with the same result, Hogan walked up to Moe and said, "Son, just keep hitting those accidents."

5) Moe hit 17 holes in one.

6) Moe had 3 holes in one in one day. In the late 1950's, Moe would play 54 to 72 holes a day. One particular day including 54 holes, Moe had a hole in one each round, the longest being a 3 wood and the shortest a 6 iron.

7) One hole in one of note came after Moe had lost a tournament the week before with a four putt on the 18 hole. A reporter caught up with Moe on the 11th hole, a 245 yard par 3. As Moe was about to hit, the reporter yelled out, "Hey, Moe, doing any 4 putting today." Moe hit his driver and turned around while the ball was still in the air and said, "Not putting today." The ball went into the hole.

8) Moe has over 40 course records, 3 with scores of 59 and 4 with scores of 61. He shot his last 59 at the age of 62 at the Rockway Golf Club in Kitchner, Ontario, Canada.

9) Moe always entertained when he played golf. During one of his course records, he needed a par on the last hole to set the record. He had never played the course and asked the professional accompanying him what club should be used. The professional answered that is was usually a driver and a 9 iron. So, Moe hit the 9 iron first and then he hit the driver within 10 feet and sank the putt for a birdie.

10) In a round with Sam Snead, there was a hole that had a creek about 240 yards from the hole, and everyone else had laid up. Moe pulled out the driver and Snead said, "Moe you can't clear the creek with a driver", Moe replied, "Not trying to. I'm going across the bridge." The ball rolled across the bridge.

11) Moe had a three shot lead going into the 18th hole of tournament. The other two players were discussing great sand players as they were walking up the 18 fairway and Moe's name was not mentioned. Moe's second shot was about 3 feet from the pin. When the players arrived on the green, Moe hit his ball into the trap, blasted to within 3 feet, sank the putt, won the tournament, and walked up to the other two players and said, "I'm the best sand player you've ever seen and my name goes on the top of your list"

12) Moe, and many amateurs sold their prizes for money. Moe would sell the prizes before the tournament started. On five occasions, the person he was selling to didn’t want first prize, but second prize. Moe came in second five times on purpose. He had to be one less than the winner and one better than third.

13) For practice, before the start of a tournament in Daytona, Moe hit six balls off the first tee. Ken Venning, a professional friend showed up soon after and saw that three of the balls were touching and the three others were close by.

14) Moe turned 50 in 1979 and won the next seven Canadian Professional Golfers Association Senior Championships. He came in 2nd in number 8 and won the 9th by 8 strokes.

So why isn't Moe a household name? Well it appears he was ‘different’ and didn't conform to the ‘norm’. His approach to the game, style of play, swing and the way he dressed were all considered unconventional. And it’s said that due to his shyness and after being bullied by some fellow pro’s, he chose to play close to where he lived in Ontario, rather than travel regularly outside of Canada.

Go and Google Moe, you’ll be amazed by his story and the high esteem he’s held in by the world’s greatest golfers. He was for sure the greatest ball striker of all time, and I write this blog to celebrate Moe and his individuality and greatness. It’s a good reminder that greatness results from individuality - and that the best thing about greatness certainly isn't popularity.

It's a must that you have a playing lesson

Having started my Guaranteed Golf Improvement Programme assessment rounds, one thing that has become very apparent to me is it's an absolute must to go and play at least 9 holes with a professional.
Julian Mellor
The reason I say this is as follows:
A pro gets to see what the players do in real time on the golf course. The first glaringly obvious mistake golfers make is aiming off line, not easy to pick up on a practice ground or range, but very obvious when you're stood behind a player.
The second most common mistake is under clubbing. Remember, course designers aren't stupid, that's why they put most of the hazards short of the green and again a player under clubbing wouldn't be so noticeable on the practice ground.
And the third and very noticeable error is the lack of different chip shots a player has in his or her locker. They may be great at lob shots but can't chip and run for toffee, they can play short bunker shots but have no idea how to vary the distance. All of which can easily be taught, but not unless it’s highlighted in a real game situation out on the course.
The list goes on of course!
One really nice guy I teach strikes the ball great, his distance and accuracy is pretty good yet still plays off 28. Right up until we had our assessment round together I would not have believed he played off 28 – that’s until I watched him putt. It wasn't uncommon to see him 3 putt almost every green , not that his stroke was bad but he had no feel for pace and didn't know how to read a putt, and now I know this it is so easily remedied .
So my advice for anyone thinking of having a lesson is:
. Ask you pro to play at least 5 holes with you first , before he ever gives you a lesson
. At the end of the round sit down and go through the findings
. Formulate a lesson plan and work on your real weaknesses first.
. Remember one off lessons DON’T work so plan an improvement schedule
. Work on what you've been taught and have a playing review after 3 to 4 months.
. Ask lots of questions, not only about technique but maybe how a shot could be played in a different way and really find out about the rules of the game.
If you’re as obsessed with the game of golf as I am, please have a good think about the  information above and go and talk to your local pro, get out on the course with them and I promise it will be the best money you will ever spend on your golf.
Julian Mellor
PGA Professional 
Positive Impact Golf Coach 
Stoneleigh Deer Park Golf Club 
Julianmellorpga@icloud.com
www.julianmellorgolfschool.co.uk  

Friday, 4 December 2015

Dreaded card in your hand


Handicap Reduction Starts in the Mind – Think Like a Better Golfer

Scorecard
As you may know I’ve been coaching golfers for 25 years now, and there are many reasons why my clients come to me for help. Some simply want to hit the ball more consistently, some want to work on a specific part of their game like chipping – and some are looking to totally improve the overall way in which they play.
However, one thing established golfers all have in common is that they all want to lower their handicaps. Many might feel it’s their driving that lets them down and others their putting, so they’re keen to work and improve – but the very first thing I’ve always found they need to do is to make a change to the way in which they think.
One question I always ask a player is what they currently play off and what would they like to get down to? Commonly, they give me the answers but when we actually go out and play, mentally they are still playing off the handicap they hold today and not thinking like a better golfer and one who plays off the handicap that they are trying to attain.
It goes a little like this, for arguments sake he/she currently plays off 20 and when we arrive at the stroke 1 hole out on the course you can almost see a smile on their face as they know they normally have 2 shots on that hole. This gives them the mental right to take their foot off the gas and think it doesn’t matter if they play a bad shot, does this sound familiar?
Well my take on this is that your current handicap is just a number to be removed from your gross score at the end of the round. Just think about this for a second. Imagine you have no handicap, not one single shot anywhere.
Golf Brain
Imagine now that every loose shot you play has a consequence. Does this start to focus your mind? Now every shot matters, imagine how determined you will be on each hole when that 2 foot putt is a must make to save par.
Imagine learning the skill required to get out of a green side bunker first time every time. Imagine practicing the shots you’re weak at instead of the same old routine – like learning how to pay from the rough, semi rough and off different lies.
You see if you really want to lower your handicap you have to do more than you’re currently doing and that means getting better at the shots you don’t like. Ben Hogan once said he would never try a shot on the course that he hadn’t practiced a thousand times!
If there are shots you can’t play don’t be afraid to ask your PGA Professional to show you how to. Don’t be afraid to ask how to hit low shots, high shots, draws, fades, pitch shots and short putts, for its having these extra skills that will really make the difference.
So my advice is simple, play your next round without any safety cushion where every shot does matter and learn to take away your current handicap at the end of the round – instead of on every hole. Once you’ve made that shift in your head and change the way you think your handicap is bound to fall.
Please, if you ever want any advice on anything golf related don’t hesitate to contact me
Julian Mellor PGA Professional 
Positive Impact Golf Coach 
www.julianmellorgolfschool.co.uk
Julianmellorpga@icloud.com